Clairvoyance

User Survey

Two surveys were created in order to receive feedback about our product. One was created for regular people and the other for hairdressers because we expect both groups to be able to deliver valuable information, but also have differences of opinions. Professional application of this device may require different features and expectation than that of customers. The surveys were made using the SurveyMonkey.com site. This site allows for an easy distribution of the survey as well as a quick collection and analysis of the data.

The survey starts off with a normal life scenario without the product so people can relate to the problematic situation. This differs for hairdressers and their customers. The product is then described and explanations are given to show where the product's strengths are and how it can improve the user's life. After this explanation, a list of questions is given from which we aim to extract as much information about the feelings and expectations for the product.

Question 1

The first question helps us get a feel for the initial opinion of the user towards this product. This is very useful because it gives us a good idea of how people feel about a product after a first description and thus how likely it is that the users want the product. Five answers are then available which range from very negative to very positive to allow the user to express their emotions towards the product.

Question 2

Quality is an important factor for product development since it will influence the price the product will be retailed at. More importantly, it also gives us an idea of how reliable and dependent our product is.

Question 3

This question asks how innovative users think the product is. This gives us insight on whether our product is perceived as state of the art and how much it will impact the market of the targeted industry, in this case, the hair industry.

Question 4

Question 4 asks how necessary the product seems for the users. Higher necessity will lead to a higher demand for the product. We expect beauty salon's and hairdressers to have a particularly high need for the product since it can help them distinguish their establishment from those without this product.

Question 5

This gives us an idea of how many people would buy this product and how enthusiastic users are for it. Furthermore, it complements the previous question on the necessity of the product.

Question 6

Question 8

This question gives an idea of the rate of diffusion of the product. In addition, it shows how enthusiastic the user is about the product and its innovations.

Question 8

Question 8 features an open question which allows the user to give opinions about the strong points of this product. It shows what they find most important in the product and how it can improve their lives.

Question 9